Privacy Policy

Effective Date: 14th August, 2026

Great Eastern Hire Purchase Private Limited (“Great Eastern”, “we”, “our”, or “us”), also operating under the trade name Great Eastern Trading Company, values your trust. This Privacy Policy explains how we collect, use, share, and safeguard your information when you interact with our official websites, WhatsApp services, Instagram services, advertisements, digital lead forms, customer support channels, or visit our physical stores across India.

For store location, product inquiries, service requests, sales assistance, or support assistance, customers may also contact our official WhatsApp support bot at +918017353535.

1. Information We Collect

  • Personal Information: Name, phone number, email address, billing/shipping address, payment details, and government-issued IDs (if required for financing, hire purchase, warranty, or other legally permitted purposes).
  • Lead & Inquiry Information: Information you voluntarily provide when submitting an inquiry, requesting a callback, interacting with our WhatsApp or Instagram bots, responding to advertisements, completing a digital lead form, or otherwise expressing interest in our products or services.
  • Purchase & Service Data: Products you purchase, service/repair requests, warranty information, delivery information, and related records.
  • Device & Usage Data: IP address, browser type, device information, approximate location where technically available, website interactions, and other information collected through cookies and similar technologies.
  • WhatsApp & Digital Communications: Messages, queries, responses, lead information, service requests, and other communications that you send to us or provide through our digital communication channels.

2. How We Use Your Information

  • To process and fulfil your orders and payments.
  • To provide product information, quotations, financing information, delivery assistance, installation, warranty, and after-sales support.
  • To respond to inquiries and requests submitted through our website, WhatsApp bot, Instagram bot, advertisements, digital lead forms, physical stores, or other official channels.
  • To contact customers by telephone when they have voluntarily provided their contact details or initiated an inquiry, lead, callback request, product enquiry, advertisement response, or similar interaction with Great Eastern.
  • To communicate with you about orders, inquiries, offers, services, updates, and relevant products through telephone, website, email, SMS, WhatsApp, or other permitted communication channels.
  • To connect customer inquiries with the appropriate Great Eastern sales representative, store, service team, or other authorized personnel.
  • To improve our products, services, customer support, advertising, sales processes, and digital platforms.
  • To detect, prevent, and investigate fraud, misuse, unauthorized activity, or security incidents.
  • To comply with applicable legal, regulatory, tax, accounting, telecom, and financial requirements.

3. Customer-Initiated Inquiries, Lead Follow-Up & Sales Calls

Great Eastern may receive customer inquiries and leads through multiple channels, including our website, WhatsApp bot, Instagram bot, digital advertisements, social media campaigns, online lead forms, physical stores, telephone interactions, and other official Great Eastern channels.

When you voluntarily provide information such as your name and mobile number through any such channel, or otherwise initiate an inquiry, product enquiry, callback request, advertisement response, or conversation with Great Eastern, you are indicating your interest in receiving a response regarding that inquiry or the relevant product or service.

Accordingly, Great Eastern and its authorized representatives may contact you by telephone using the number you provided in order to respond to your inquiry, discuss the product or service in which you expressed interest, provide a quotation, explain financing or purchase options, arrange a store visit, assist with conversion of your inquiry into a purchase, or provide related sales assistance.

Such contact may be initiated even if the original interaction took place through an advertisement, WhatsApp bot, Instagram bot, website, digital form, or another Great Eastern lead-generation channel.

We may use the information associated with your inquiry to identify the relevant product, campaign, store, representative, or source through which your inquiry was generated so that we can provide an appropriate response.

We will not use this provision to disregard a customer’s valid request not to receive further calls. If you do not wish to receive sales or follow-up calls from Great Eastern, you may request cessation of such calls by contacting us at postman@greateastern.in.

Once a valid request to stop such calls is received and processed, Great Eastern will take reasonable steps to update its records and prevent further sales follow-up calls, subject to communications that may still be necessary for existing orders, services, warranties, financing, legal obligations, fraud prevention, or other legitimate operational purposes.

4. WhatsApp Communication & Customer Consent

Great Eastern Trading Co. provides WhatsApp-based communication for customer support, product inquiries, sales assistance, order servicing, and post-purchase assistance.

  • Our official WhatsApp numbers are +918017353535 (automated support bot) and +919147769878 (order and service notifications).
  • The WhatsApp bot assists with store location, product inquiries, service support, sales assistance, and general customer assistance.
  • When you voluntarily initiate a conversation or submit your name, mobile number, or other information through our WhatsApp bot, you authorize Great Eastern to use that information to respond to your inquiry and provide related sales or customer assistance.
  • Where you have initiated an inquiry or lead, we may follow up by telephone using the mobile number provided by you for the purpose of responding to that inquiry and assisting with your purchase or service requirement.
  • After purchasing a product from our website or any physical store, we may contact you on the mobile number provided at the time of purchase for order servicing, delivery, installation, warranty, service, feedback, and other related purposes.
  • We may send invoices, order confirmations, delivery updates, warranty/service reminders, feedback requests, and customer support messages through WhatsApp.
  • We may also send promotional or offer-related communications where permitted by applicable law and regulatory requirements. You may request to opt out of promotional communications at any time.
  • Your mobile number, responses, and interaction details may be securely stored for service records, sales follow-up, dispute resolution, compliance, analytics, and quality improvement.
  • WhatsApp conversations are subject to WhatsApp's security and privacy infrastructure. Great Eastern may retain records of communications and related customer information within its own systems for legitimate business, legal, compliance, and operational purposes.

5. Advertising, Instagram & Digital Lead Generation

Great Eastern may use digital advertising platforms, social media platforms, Instagram, WhatsApp, websites, and online lead-generation tools to promote its products and services.

If you voluntarily submit your name, phone number, email address, or other contact information through a Great Eastern advertisement, Instagram interaction, WhatsApp interaction, website form, campaign form, or other digital lead-generation mechanism, we may use the information to contact you regarding the inquiry, product, service, offer, campaign, or other subject for which the information was submitted.

This may include a telephone call from Great Eastern or an authorized sales representative to understand your requirement, provide product information, discuss pricing or financing options, arrange a store visit, or assist you with completing your purchase.

We may retain information relating to the source of a lead, such as the relevant campaign, advertisement, platform, store, or inquiry channel, for attribution, customer service, analytics, and operational purposes.

6. Sharing of Information

  • With trusted third-party service providers such as delivery partners, payment gateways, communication providers, IT service providers, CRM providers, cloud service providers, advertising platforms, and other vendors, strictly for legitimate business and operational purposes.
  • With authorized Great Eastern sales representatives, branch personnel, service teams, or other personnel where necessary to respond to your inquiry or provide services.
  • With financing partners if you opt for EMI, financing, or hire purchase schemes.
  • With government, regulatory, law-enforcement, or other authorized authorities where required or permitted by applicable law.
  • In connection with business operations, audits, legal proceedings, fraud prevention, or protection of Great Eastern's rights and property.
  • We do not sell or rent your personal data to third parties.

7. Data Protection & Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, loss, misuse, or destruction.

While we strive to use appropriate security practices, no method of electronic transmission or storage is completely secure. Accordingly, we cannot guarantee absolute security of information transmitted to or stored by us.

8. Your Rights & Communication Preferences

You may:

  • Request access to the personal data we hold about you, subject to applicable law.
  • Request correction or updating of inaccurate or incomplete personal data.
  • Request deletion of your personal data, subject to legal, contractual, financial, accounting, warranty, dispute-resolution, and other applicable retention requirements.
  • Request to stop sales follow-up calls by contacting postman@greateastern.in.
  • Opt out of promotional communications, including promotional WhatsApp messages, SMS, emails, or other permitted promotional communications.
  • Withdraw or modify applicable communication preferences where permitted by law.

Requests to stop sales or promotional communications will not affect communications that are reasonably necessary to complete an existing order, provide an existing service or warranty, process financing, address a customer complaint, comply with legal obligations, or protect against fraud or unauthorized activity.

9. Cookies & Tracking Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to improve user experience, analyze traffic, measure advertising performance, personalize content, and understand how visitors interact with our services.

Third-party advertising or analytics providers may independently process information according to their own privacy policies. You may disable cookies through your browser settings, although some website features may not function properly.

10. Retention of Data

We retain your information only for as long as reasonably necessary to:

  • Provide products and services.
  • Respond to and manage customer inquiries and leads.
  • Complete sales and customer-service activities.
  • Maintain sales, service, warranty, and financial records.
  • Comply with legal and regulatory obligations.
  • Resolve disputes and enforce agreements.
  • Prevent fraud, misuse, or unauthorized activity.
  • Maintain appropriate business and operational records.

11. Third-Party Links & Platforms

Our website, advertisements, WhatsApp communications, Instagram pages, or other digital communications may contain links to third-party websites, applications, or platforms.

We are not responsible for the privacy practices, security, or content of third-party platforms. Customers should review the privacy policies and terms applicable to those platforms before providing information to them.

12. Updates to this Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices, or applicable legal and regulatory requirements.

Any material changes will be posted on greateastern.in with the revised effective date.

13. Contact Us

If you have any questions, concerns, requests regarding your personal data, or wish to opt out of sales follow-up calls or promotional communications, please contact us at:

Great Eastern Hire Purchase Private Limited
(Trade name: Great Eastern Trading Company)
Website: greateastern.in
Privacy / Customer Support Email: customercare@greateastern.in
Sales Call Opt-Out Email: postman@greateastern.in
Phone: 033 4087 4444
Address: 20, Old Court House St, B.B.D. Bagh, Kolkata, West Bengal 700001, India

14. Official Websites & Domain Verification

To protect customers from fraud, phishing, or impersonation, Great Eastern Trading Co. operates through the following official and verified domains:

  • https://greateastern.in
  • https://gret.co.in
  • https://greateasterntrading.in
  • https://getcoonline.in

Any website, message, advertisement, or communication claiming to represent Great Eastern Trading Co. from domains other than those listed above should be treated with caution and may be unauthorized. Customers are advised not to share OTPs, payment details, passwords, or sensitive personal information outside our verified platforms.